itte ladies @ El Mundo newspaper
18/07/08 15:05 Filed in: barcelona

partial translation from the interview...
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“Slowly but surely”
“A perfect tandem between Alex, the business brain with enviable skills learned in New York and Ana, an unstoppable torrent of creativity with a degree in Fine Arts.”
“The success came quickly, and with it the big clients like L'Oreál or Biotherm ... but something did click inside the two, pro entrepreneurs but bon vivants deep inside”
“Proudly they explain what they are doing now is slow design....”
“I did not want to simply do style exercises. Design is a process, requires research to reach a solid concept -says Ana- who defines herself as a ravenous of images by historicist spirit. What translated means: addicted to magazines, blogs, and at the same time scanning design in their purest sources -like 18th century japanese ornaments-”
“From this crossing between modernity and crafts, projects arise as a) Pop Pervert (itte studio’s b-sides), where you can find from their own sketches to the Kinks covers; b) a collection of ideal t-shirts, T_Milk, with handmade illustrations sale on-line and c) the major launch, Pattern Tales: a collection of more than 120 prints that they inhale to cover something more than walls (houses, fridges, textiles, anything and everything).”
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